Marketing Services

 

The Medicare Advantage (MA) industry is an increasingly competitive landscape, making member acquisition more difficult. The most successful MA Plans rely upon sophisticated advanced marketing analytics to to formulate marketing strategies to outpace their competition. Our methodologies have been proven to generate more qualified leads at a lower cost-per-lead with regional, provider-owned, university-affiliated, national and Blues-plan clients. Our Marketing Services Division focuses your marketing budget via predictive modeling, advanced marketing analytics, detailed forecast models, and retention scoring to target the beneficiaries most likely to enroll and remain in your Medicare Advantage Plan. From strategy formulation to fulfillment, our team of Medicare marketing experts will accelerate your market penetration and membership growth.

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direct marketing Analytics

  • Advanced Marketing Analytics

  • Predictive Direct Mail Responder Models

  • Retention Scoring and Modeling

  • Performance Analyses

  • Forecast Models

  • Segmentation and Product Overlays

direct mail List acquisition

  • Acxiom, Total Source, Experian, and Compact Consumer Data

  • Specialty Files

  • Identify Prospective Medicare Advantage Members in Buyer/Non-Buyer Predictive Model Deciles

  • End List Fatigue

  • Eliminate All DMA Do-Not-Mail Contacts

Direct marketing Services

  • Direct Mail Campaigns & Fulfillment

  • Go-To-Market Strategy Formulation

  • AEP/OEP/Age-In and Lock-In Strategies

  • Digital Campaigns including HTML Email, Creative Optimization, Social Media, Digital Display Advertising, Landing Page/Microsites

  • Data Management

  • Print Production

ADDITIONAL Marketing Benefits

  • Seamless Campaign Data Integration with MedicareCRM®

  • National Perspective and Insight Into the Latest Marketing and Member Acquisition Trends

  • Dedicated Team of Medicare Advantage Marketing Professionals with 30+ Years of Direct-to-Consumer Experience in Medicare Advantage and Medicaid