Posts tagged #Predictive Analytics
Medicare Advantage Marketing: Maximize Member Experience, Minimize Admin Cost

June 1st is just around the corner, and at that time, CMS allows submission of CY 2020 marketing materials in their Marketing Module for review. The dominant national players, the likes of United, Human, Kaiser, Aetna, continue to dominate in terms of annual Medicare Advantage enrollment, so, how will you compete? When was the last time you re-evaluated your MA marketing efforts?

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