Cavulus CEO Stresses the Importance of Current Medicare Advantage Open Enrollment Period
Preparation and Adaptability Keys to Insurers' Success For Upcoming Medicare Advantage Annual Election Period
The Cavulus CEO believes one key preparation is re-engagement with independent sales agents. "Most insurers had no choice but to operate remotely last year, and conduct all marketing and sales activities by phone or web. As a result, agents who primarily work with potential members at their kitchen table were sidelined."
Phillips is also encouraging plans to reactivate their community relations initiatives in a responsible manner. "Nearly all places where Medicare beneficiaries socialize were closed in 2020. It's important to have a connection to these spaces. There's nothing like word-of-mouth -- especially for smaller regional plans who take a more grassroots approach to marketing."