"The Centers for Medicare & Medicaid Services responsible for regulating Medicare Advantage (MA), recently eased rules regarding health-related supplemental benefits. As Phillips points out, unlike original Medicare, private plans proactively manage medical costs and are obligated to reinvest savings into benefits. The loosening of benefit rules empowers MA plans to be more creative."

Read more from our CEO as he takes a look at the forthcoming Annual Election Period (AEP) and the role that expanded supplemental benefits will play.